Discover content & activities to learn about, teach, and create compelling stories & visual communication.

Intro to Storytelling

This content is from the d.school bootcamp bootleg

Why use storytelling over other forms of communication

It seems stories are hard-wired into our psyche. People have been passing information along via storytelling for as long as humans have had a rich language to draw from. Stories are a great way to connect people with ideas, at a human level. A well-told story — focused on sharing pertinent details that express surprising meaning and underlying emotions — effects the emotions and the intellect simultaneously.

How to design a story

What’s the point: Know what you intend to convey both narratively and emotionally. You should be able to describe the essence of the transformation of your character in one sentence and the tone of the story in a couple of words.

Be Authentic: Stories are more powerful when the include a little bit of you. Honest expression is stronger and more resonant than cliché.

Character-Driven: Characters are a great vehicle through which to express deep human needs and generate empathy and interest from your audience. Focus on the character.

Dramatic Action: Your story should have three components: Action, Conflict, and Transformation.

Action: What is the character trying to do?
Conflict: What is in her way? What questions linger beneath the surface?
Transformation: What is the big insight? How do the action and conflict resolve?

Details: “Behind all behavior lies emotion.” What details can you share about your character and their situation that will suggest the emotions that lie beneath?

Design Process is a Built In Story: Use what you’ve learned during the design process. Empathy maps well to character; Needs map to conflict; Insights and solutions map to transformation.

 

 



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